UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM

Authors:

Open Access

2 April 2024

journal article
research article
Published by Taylor & Francis in Marketing Education Review

Vol. 34 (2) , 153-163
DOI:10.1080/10528008.2024.2337926

Abstract

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”– Carl JungAs the demand...

Keywords

This publication has 29 references indexed in Scilit:

INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE
Marketing Education Review, 2022
Business (un)usual: Critical skills for the next normal
Thunderbird International Business Review, 2022
THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES
Marketing Education Review, 2020
The Power of Play in Higher Education
2019
Facilitating Co-Creation Experience in the Classroom with Lego Serious Play
Australasian Marketing Journal, 2018
Reflective boot camp: adapting LEGO® SERIOUS PLAY® in higher education
Reflective Practice, 2017
Play and playfulness, basic features of early childhood education
European Early Childhood Education Research Journal, 2013
Rhetoric versus Reality: Exploring Consumer Empowerment in a Maternity Setting
Consumption Markets & Culture, 2007
Building Confidence in Creativity: MBA Students
Marketing Education Review, 2006
Pedagogy of Play
Topoi, 2005