On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models
Authors:
- Sachin GuptaSGSachin Gupta
- Pradeep K. ChintaguntaPCPradeep K. Chintagunta
- 1 February 1994
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 31 (1) , 128