The ideal source: A reexamination of source credibility measurement
Author:
- 1 September 1976
- journal article
- research article
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 27 (3) , 200-206
Abstract
This article investigates the assumption that extreme ratings on the semantic differential are preferable and that common agreement exists among users in the interpretation of items. These assumptions were investigated by measuring ideal ratings for three source types.Keywords
This publication has 4 references indexed in Scilit:
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- Scale values for highest and lowest levels of credibilityCentral States Speech Journal, 1972
- Trait inferences: Evaluative and descriptive aspects.Journal of Personality and Social Psychology, 1967
- Scales for the measurement of ethosSpeech Monographs, 1966