Framing ambush marketing as a legal issue: An Olympic perspective
Authors:
- 17 March 2011
- journal article
- Published by Taylor & Francis in Sport Management Review
- Vol. 14 (3) , 297-308
Abstract
No abstract availableKeywords
This publication has 25 references indexed in Scilit:
- Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?Journal of Sport Management, 2008
- Tackling Ambush Marketing: The Need for Regulation and Analysing the Present Legislative and Contractual EffortsSport in Society, 2006
- Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush MarketingJournal of Advertising Research, 2005
- Consumer Attitudes of Deception and the Legality of Ambush Marketing PracticesJournal of Legal Aspects of Sport, 2005
- An Analysis of the Ongoing Global Efforts to Combat Ambush Marketing: Will Corporate Marketers “Take” the Gold in Greece?Journal of Legal Aspects of Sport, 2004
- Sponsorship ambushing in sportManaging Leisure, 2004
- Brand Synthesis: The Multidimensionality of Brand KnowledgeJournal of Consumer Research, 2003
- Ambush marketing: More than just a commercial irritant?Entertainment Law, 2002
- Ambush marketing: The ethical issuesPsychology & Marketing, 1998
- Ambush marketing: Corporate strategy and consumer reactionPsychology & Marketing, 1998