Help welcome or not: Understanding consumer shopping motivation in curated fashion retailing

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• Future fantasies: a social change perspective of retailing in the 21st century☆ ☆Stacy L. Wood is assistant professor of marketing at The Moore School of Business, University of South Carolina, Columbia, SC, 29208; Phone (803) 777-4920; Email wood@darla.badm.sc.edu. The author would like to thank Bruce Money, Sherry Roberts, Danny Wadden, and Georgiana Craciun for their assistance with this research.
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