A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables

Authors:
  • RBRobert C. Blattberg
    Robert C. Blattberg
  • GEGary D. Eppen
    Gary D. Eppen
  • JLJoshua Lieberman
    Joshua Lieberman
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Abstract
Food retailers regularly offer products for less than normal market price in special sales or deals. This paper briefly examines several common explanations for...