Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988
Authors:
- Nils‐Erik AabyNANils‐Erik Aaby
- Stanley F. SlaterSSStanley F. Slater
- 1 April 1989
- journal article
- review article
- Published by Emerald Publishing in International Marketing Review
- Vol. 6 (4)
Abstract
During the last decade a substantial number of empirical research studies on export performance have been conducted. This article reviews 55 of these studies, summarises the findings according to a “strategic export model”, synthesises current knowledge, and suggests directions for future export research activities.Keywords
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