On the so‐called ‘superior conformity of the self’ behavior: Twenty experimental investigations

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Abstract
In comparison processes between the self and others within a given social set, a marked tendency has been frequently observed for each person to present himself as more in conformity with the social norms prevailing in the set under consideration than others participating in this set generally are. This type of behavior has been designated here as ‘superior conformity of the self behavior’ (also called ‘PIP effect’). This article sets out to synthesize twenty experimental investigations in which it was attempted to delimit and explain this behavior.A first set of experiments deals with the observed scope of the superior conformity of the self behavior. For this purpose, variations are systematically introduced in the characteristics of comparative situations: Types of sets of individuals (for instance, real groups or abstract sets — social categories); types of norms under consideration (for instance, norms dealing with the concrete execution of a task, norms relating to forms of behavior — personality characteristics, etc.); manners of comparing oneself with others (for instance, a specifically defined other or generalized others; comparisons on past, present or future behavior, etc.).Having tested the scope of the superior conformity of the self behavior in various ways, we proceed to explain it theoretically and experimentally. Our explanation here is based on the existence of a fundamental conflict between two simultaneous processes that are both complementary and contradictory: The individual's need, on the one hand, for social conformity, which tends toward standardization and de‐individualization; on the other hand, his simultaneous search for social differentiation and individualization. This explanation is tested in a second set of experiments.Our final purpose is to show the practical and theoretical importance of the study of the superior conformity of the self behavior in social psychology. In this connection we have shown, in a third set of experiments, how such a behavior can play a role in many phenomena studied by social psychology.

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