CART: A recent advance in tree-structured list segmentation methodology
Author:
- 1 February 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Direct Marketing
- Vol. 5 (1) , 35-47
Abstract
This article describes CART (Classification and Regression Trees)—an interesting and often powerful nonparametric alternative to parametric methods in modeling. The algorithm and accompanying software is described and contrasted to CHAID (Chi-Square Automatic Interaction Detection). Finally, a case study showing CART's application in response modeling is discussed.Keywords
This publication has 2 references indexed in Scilit:
- Discriminant Analysis and Clustering: Panel on Discriminant Analysis, Classification, and ClusteringStatistical Science, 1989
- Improved statistical techniques for response modelingJournal of Direct Marketing, 1988