Idea‐Generation Techniques: A Formulary of Active Ingredients
Author:
- 1 June 1998
- journal article
- research article
- Published by Wiley in The Journal of Creative Behavior
- Vol. 32 (2) , 107-134
Abstract
The profusion of creativity techniques that have been proposed and used is based on a much smaller set of active ingredients, devices that promote idea generation. This paper reports the results of a study that identified these active ingredients through an analysis of 172 idea‐generation methods. Fifty idea‐generation devices of three types — strategies, tactics, and enablers — were identified and organized in a formulary. Research results facilitate the evaluation of idea‐generation methods and the selection of methods suited to particular idea‐generation tasks.Keywords
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