Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
Authors:
- Karen M. StilleyKSKaren M. Stilley
- J. Jeffrey InmanJIJ. Jeffrey Inman
- Kirk L. WakefieldKWKirk L. Wakefield
- 1 August 2010
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 37 (2) , 264-278
Abstract
We propose that consumers have mental budgets for grocery trips that are typically composed of both an itemized portion and in-store slack. We concepKeywords
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