Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Authors:
- Tun-Min (Catherine) JaiTun-Min (Catherine) Jai
- Nancy J. KingNKNancy J. King
- 1 January 2016
- journal article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 28, 296-303
Abstract
No abstract availableKeywords
Funding Information
- Texas Tech University
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