Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting
Authors:
- Gregory T. GundlachGGGregory T. Gundlach
- Ernest R. CadotteECErnest R. Cadotte
- 1 November 1994
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 31 (4) , 516