Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
- 1 September 2019
- journal article
- research article
- Published by Elsevier in Journal of Destination Marketing & Management
- Vol. 13, 10-23
Abstract
No abstract availableKeywords
Funding Information
- Campus of International Excellence BioTic Granada (20F12/43)
- Spanish National Research Programme (ECO2017-88458-R)
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