Green Innovation

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Abstract
Green innovation (GI) embodies the proactive efforts of businesses to craft products and processes that are ecologically benign. This innovation signals a shift towards a business model that integrally considers social, environmental, and societal factors, striving to meet the diverse expectations of organizational stakeholders. GI, thus, emerges as a strategic commitment to equitably align the economic objectives of a company with the ecological and social requisites of its clientele. In light of GI's significance, this chapter seeks to explore various dimensions: the defining traits of GI, its terminological evolution, and the theoretical frameworks within which GI has been analyzed. Employing a narrative literature review, this investigation endeavors to elucidate the concept of GI, aiming to enrich the understanding for researchers new to the domain as well as those well-versed in it.

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