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Proving our value:
Measuring package design's Return On Investment
Home
Publications
Proving our value:
Measuring package design's Return On Investment
Proving our value:
Measuring package design's Return On Investment
Author:
RW
Rob Wallace
Rob Wallace
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1 July 2001
journal article
Published by
Wiley
in
Design Management Journal (Former Series)
Vol. 12
(3)
,
20-27
DOI:
10.1111/j.1948-7169.2001.tb00549.x
Abstract
No abstract available
Cited
Cited by 7 articles
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