Abstract
The bioceramics market is characterized by rapid growth rates and may be of undoubted interest to manufacturers. The main direction of use is the manufacture of materials for endoprotheses in traumatology and surgery; implantation in maxillofacial surgery; use as materials for the replacement of bone defects, as well as in dentistry. The innovative products under consideration have a high potential for competitiveness due to their technical characteristics and consumer properties, which implies the possibility of commercialization in selected segments as one of the areas of import substitution. Further implementation should take into account branding, the development of an expanded marketing company and additional investment support.

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