Context Effects without a Context: Attribute Balance as a Reason for Choice
Author:
- Alexander ChernevACAlexander Chernev
- 1 September 2005
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 32 (2) , 213-223
Abstract
This article extends the notion of context effects beyond the relational properties of choice alternatives to include attribute balance as a reason fKeywords
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