Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude
Authors:
- Siyu CheSCSiyu Che
- Xiaotong JinXJXiaotong Jin
- Guanghua ShengGSGuanghua Sheng
- Zhengnan LinZLZhengnan Lin
Open Access
- 16 December 2024
- journal article
- research article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 84
Abstract
No abstract availableKeywords
Funding Information
- Major Program of National Fund of Philosophy and Social Science of China
- National Natural Science Foundation of China (72372053)
- National Office for Philosophy and Social Sciences (23&ZD097)
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