Integrating AI robotics in emerging economies: what are the ethical limits?
Authors:
- 19 November 2025
- journal article
- Published by Emerald Publishing in The Bottom Line
- Vol. 39 (3) , 320-340
Abstract
Purpose: The rapid integration of Artificial Intelligence (AI) and robotics into digital strategies has significantly transformed business operations, enhancing efficiency, decision-making, and connectivity. The purpose of this study is to explore how emerging economies can leverage these technologies to drive economic growth while addressing distinct challenges related to privacy, ethical considerations, and data security. Design/methodology/approach: To investigate the complexities of AI robotics adoption in emerging economies, this study uses a two-step methodology. First, a systematic literature review synthesizes key contributions to the field, identifying relevant theoretical frameworks. Following this, a Multiple Correspondence Analysis (MCA) based on homogeneity analysis of variance using alternating least squares is conducted in the R programming language. Findings: The main findings suggest that the successful adoption of AI-driven digital strategies in emerging economies requires balancing innovation with robust privacy protections, ensuring that user trust is cultivated through transparent and user-centered practices for the adoption of AI robotics applications. Furthermore, ethical considerations, such as adaptability to local values and regulatory readiness, emerge to aligning technological advancements with societal needs. The presence of outlier variables, such as the impact on employment and the risk of data leakage, highlights possible research gaps in the literature. Research limitations/implications: The MCA analysis in R, though effective for exploring relationships between variables, is sensitive to data quality and may not capture all dimensions of real-world applications. Practical implications: For successful AI robotics adoption in emerging economies, companies should focus on AI robotics systems that prioritize data security, fostering user trust and ensuring compliance with diverse regulatory environments, prioritize digital literacy initiatives and create user-friendly technologies that accommodate varying levels of digital skills. Social implications: The outlier variables, such as “Impact on Employment” and “Data Leakage,” have implications for socio-technical systems theory, which examines the interaction between technology, people and social systems. The separation of these variables from the main clusters suggests that certain socioeconomic impacts of AI robotics, like job displacement and privacy risks, are distinct concerns in emerging economies. Originality/value: This study’s originality contributes to the field by addressing an area where limited research exists, the intersection of AI robotics in digital strategies, ethical considerations and privacy in the emerging market context.Keywords
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