The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past
Authors:
- Ulrich R. OrthUOUlrich R. Orth
- 1 July 2008
- journal article
- research article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 15 (4) , 277-287
Abstract
No abstract availableKeywords
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