How Does Value Cocreation Within Digital Platform Affect the Business Processes Digitization of Participating Enterprises? The Chained Mediating Role of Resource Patchwork and Digital Platform Capability

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Abstract
Digital technologies have changed firms innovation logic and value creation mode, how does organizations leverage the digital platform to promote value co-creation to promote digital transformation has become increasingly prominent. Based on the perspective of platform participants and the theory of resource orchestration, this paper integrates resource and capability view to build a chain mediating model to explore the mechanism of value co-creation influencing participating enterprises' business process digitization in the context of digital platform. Then, we use multiple regression and bootstrapping method with survey data of 247 Chinese manufacturing SMEs to empirically test the proposed model. Our analysis results indicate that: (1) Value co-creation has a significant positive impact on business process digitization; (2) resource patchwork and digital platform capability play a partial mediating role between value co-creation and business process digitization; (3) There is a chain mediating path of ‘value co-creation- resource patchwork- digital platform capability- business process digitization’. This study could provide a theoretical basis and practical guidance for organizations to achieve digitization by leveraging the digital platform to facilitate value co-creation.
Funding Information
  • Youth Fund of the Humanities and Social Science Program
  • Ministry of Education (23YJC630262)

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