One of the key barriers to a diagnosis of dementia is stigma and misunderstanding. Simple misconceptions can significantly influence the timing and likelihood of receiving a dementia diagnosis. In this chapter, we present examples of dementia stigma from Pakistan and Kenya, highlighting some common misconceptions and how these might translate into discrimination. From Kenya, we also present two different programmes on how we can tackle dementia stigma and its short-term efficacy. Whilst unresourced health systems may ultimately prevent dementia diagnosis in the majority world, misconceptions certainly amplify barriers to receiving a diagnosis. Raising awareness of dementia, particularly among the general public and healthcare professionals, is essential to ensure that everyone can receive a timely diagnosis.