A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising
Authors:
- Judith A. WilesJWJudith A. Wiles
- T. Bettina CornwellTCT. Bettina Cornwell
- 1 March 1991
- journal article
- review article
- Published by Taylor & Francis in Current Issues and Research in Advertising
- Vol. 13 (1-2) , 241-275
Abstract
No abstract availableThis publication has 50 references indexed in Scilit:
- Measuring Emotional Response to Advertising: A Comment on Stout and LeckenbyJournal of Advertising, 1988
- Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim StrategiesJournal of Advertising, 1988
- The Effect of Ad Claims and Ad Context on Attitude toward the AdvertisementJournal of Advertising, 1988
- Assessing the Role of Emotions as Mediators of Consumer Responses to AdvertisingJournal of Consumer Research, 1987
- Measuring Emotional Response to AdvertisingJournal of Advertising, 1986
- Attitude toward the AD as a Mediator of Consumer Brand ChoiceJournal of Advertising, 1981
- Intrapersonal Affective Influences on Consumer Satisfaction with ProductsJournal of Consumer Research, 1980
- Some Unintended Consequences of TV Advertising to ChildrenJournal of Consumer Research, 1978
- Convergent and discriminant validation by the multitrait-multimethod matrix.Psychological Bulletin, 1959
- Studies in the phenomenology of emotions.The Journal of Abnormal and Social Psychology, 1957