Employees, customers and internal marketing strategies in LIS
- 1 December 2002
- journal article
- Published by Emerald Publishing in Library Management
- Vol. 23 (8/9) , 384-393
Abstract
Reports a survey undertaken in 2001 which examined employee satisfaction and customer orientation in a sample of six public library authorities in London. It forms part of a larger investigation into the evolution of internal marketing within these organisations.Keywords
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