Nutrition Information in the Supermarket

Authors:
  • JRJ. Edward Russo
    J. Edward Russo
  • RSRichard Staelin
    Richard Staelin
  • CNCatherine A. Nolan
    Catherine A. Nolan
  • GRGary J. Russell
    Gary J. Russell
  • BMBarbara L. Metcalf
    Barbara L. Metcalf
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Abstract
Lists of nutrition information posted in supermarkets were designed to reduce the information-processing costs of comparing alternative foods. In Exp