Church Advertising: Views of the Clergy and General Public
Author:
- Stephen W. McDanielSMStephen W. McDaniel
- 1 March 1986
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 15 (1) , 24-29
Abstract
Results of a national study are presented in which clergy and general public perceptions are compared regarding the appropriateness of church advertising. Views on the use of various media, messages and types of advertising are explored. Findings indicate a more positive evaluation of church advertising by the clergy than by the general public. Very definite views on various aspects of church advertising were found in both groups.Keywords
This publication has 3 references indexed in Scilit:
- Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like SoapJournal of Marketing, 1979
- A marketing analysis of religionBusiness Horizons, 1959
- The Proof and Measurement of Association between Two ThingsThe American Journal of Psychology, 1904