Comparative Analysis for International Marketing
Authors:
- S. Prakash SethiSSS. Prakash Sethi
- Richard H. HoltonRHRichard H. Holton
- Bertil LianderBLBertil Liander
- 1 November 1969
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 6 (4) , 502