Human Behavior on the WWW
- 1 January 2012
- book chapter
- Published by IGI Global Scientific Publishing
- p. 117-131
Abstract
This entry summarizes psychological research on human behavior on the World Wide Web, excluding WWW topics addressed in other entries in this encyclopedia (e.g., social networking sites, blogs, and Wikipedia). Four areas are examined: (1) Online research covers the methodology of conducting psychological research online. The focus lies on people’s behavior as participants in Web-based research. (2) Internet addiction is a clinical psychological topic about the phenomenon of excessive Internet use that shares characteristics with compulsive or addicted behavior. (3) Online search behavior and information processing deals with how people search for information online and with the effects of hypertext on learning and cognitive load. (4) Online consumer behavior summarizes research of determinants of whether and how often people buy online.Keywords
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