How does brand misconduct affect the brand–customer relationship?
Authors:
- Chih-Hui HsiaoCHChih-Hui Hsiao
- George C. ShenGSGeorge C. Shen
- Pei-Ju ChaoPCPei-Ju Chao
- 1 April 2015
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 68 (4) , 862-866
Abstract
No abstract availableKeywords
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