Determining Where to Shop: Fixed and Variable Costs of Shopping
Authors:
- David R. BellDBDavid R. Bell
- Teck-Hua HoTHTeck-Hua Ho
- Christopher S. TangCTChristopher S. Tang
- 1 August 1998
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 35 (3) , 352