More choice is better: Effects of assortment size and composition on assortment evaluation
Authors:
- Harmen OppewalHOHarmen Oppewal
- Kitty KoelemeijerKKKitty Koelemeijer
- 1 March 2005
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 22 (1) , 45-60
Abstract
No abstract availableKeywords
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