Abstract
Focus groups are used frequently in nursing research as a method for collecting qualitative data. However, due to inadequate planning or execution, the results can be of poor quality or even worthless. A well‐defined purpose, carefully planned environment, and well trained personnel are discussed as the cornerstones to focus group success. This article sets the stage with a description of a well conducted focus group, then provides examples and a critique of less‐than‐effective groups. Focus groups can be powerful and effective when their use is appropriate to the study purpose, the environment is non‐judgmental and welcoming, and the personnel are skilled. © 2005 Wiley‐Liss, Inc. Res Nurs Health 28:172–179, 2005
Funding Information
  • NIH, NINR (to DMB) (NR ROI-008194)