Emotion Assessment of YouTube Videos using Color Theory

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Abstract
In the realm of digital media, the subtle interplay of colors in video content holds the key to unlocking viewer emotions. Our innovative study delves into this fascinating domain, leveraging the rich tapestry of colors in YouTube videos to decipher the emotional undertones they convey. By constructing a robust Color-Emotion Baseline Dictionary, we mapped specific colors to a spectrum of human emotions, uncovering the intricate ways in which visual hues influence viewer sentiment. Our methodology involved generating nuanced tints and shades, transcending conventional color-emotion models, and employing sophisticated barcode generation techniques for YouTube videos. This approach allowed for an unprecedented analysis of color psychology in digital media. In an innovative experiment using the Trailers12k dataset, we demonstrated the efficacy of our model, revealing significant correlations between color patterns and emotional responses. Our findings not only validate the profound impact of colors on emotional perception but also pave the way for novel applications in areas like digital marketing and content creation. Our work stands out as a unique contribution to the field, offering a fresh perspective on the emotional power of colors in multimedia content and setting a new benchmark for future research in this intriguing area.
Funding Information
  • U.S. National Science Foundation (OIA-1946391, OIA-1920920, IIS-1636933, ACI- 1429160, and IIS-1110868)
  • U.S. Defense Advanced Research Projects Agency (W31P4Q-17-C- 0059)
  • Arkansas Research Alliance, the Jerry L. Maulden Entergy Endowment at the University of Arkansas at Little Rock, and the Australian Department of Defense Strategic Policy Grants Program (SPGP) (2020-106- 094)
  • U.S. Office of Naval Research (N00014-10-1-0091, N00014- 14-1-0489, N00014-15-P-1187, N00014-16-1-2016, N00014-16- 1-2412, N00014-17-1-2675, N00014-17-1-2605, N68335-19-C- 0359, N00014-19-1-2336, N68335-20-C-0540, N00014-21-1- 2121, N00014-21-1-2765, N00014-22-1-2318)
  • U.S. Office of the Under Secretary of Defense for Research and Engineering (FA9550-22-1-0332)
  • U.S. Air Force Research Laboratory, U.S. Army Research Office (W911NF- 20-1-0262, W911NF-16-1-0189, W911NF-23-1-0011)

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