Celebrity co-branding partners as irrelevant brand information in advertisements
Authors:
- Jasmina IlicicJIJasmina Ilicic
- Cynthia M. WebsterCWCynthia M. Webster
- 1 July 2013
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 66 (7) , 941-947
Abstract
No abstract availableKeywords
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