Improving Coupon Conversion Studies: A Comment
Author:
- Michael J. EllerbrockMEMichael J. Ellerbrock
- 1 April 1981
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 19 (4) , 37-38
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- How or How Not to Measure Visitor ExpendituresJournal of Travel Research, 1977
- Tourism Profiles Versus Audience Profiles: Are Upscale Magazines Really Upscale?Journal of Travel Research, 1974