Around the World Wide Web in 80 Ways
Authors:
- 1 August 2003
- journal article
- Published by SAGE Publications in Social Science Computer Review
- Vol. 21 (3) , 304-325
Abstract
This study examines what online activities politically interested Internet users regularly engage in and how online activities are linked to motivations for using the Internet. This study found that politically interested web users were motivated to go online for different reasons than the general public and therefore they participated in different activities online. However, only for entertainment sites did audience activity serve as an important intervening variable between gratifications sought and obtained.Keywords
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