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Publications
Marketing Strategy and Differential Advantage
Home
Publications
Marketing Strategy and Differential Advantage
Marketing Strategy and Differential Advantage
Author:
VC
Victor J. Cook
Victor J. Cook
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1 January 1983
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 47
(2)
,
68
DOI:
10.2307/1251494
Abstract
No abstract available
Keywords
MARKETING STRATEGY AND DIFFERENTIAL ADVANTAGE
Cited
Cited by 32 articles
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