Shifts in the interpretation of health advocacy: a textual analysis

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Abstract
Context: Health advocacy is widely accepted as a key element of competency‐based education. We examined shifts in the language and description of the role of the health advocate and what these reveal about its interpretation and enactment within the context of medical education. Methods: We conducted a textual analysis of three key documents that provide sequential depictions of the role of the health advocate in medical education frameworks: E ducating F uture P hysicians for O ntario (1993), Can MEDS 2000 and Can MEDS 2005 . We used a series of questions to examine shifts in the emphasis, focus and application of the role between documents. Theoretically, we drew upon C arlisle's conceptual framework to identify different approaches to advocacy. Results: We identified three major shifts in the language associated with the role of health advocate across our textual documents. Firstly, activities and behaviours that were initially positioned as being the responsibility of the profession as a whole came to be described instead as competencies required of every physician. Secondly, the initial focus on health advocacy as representing collective action towards public policy and systems‐level change was altered to a primary focus on individual patients and doctors. Thirdly, we observed a progression away from descriptions of concrete actions and behaviours. Conclusions: This study uncovers shifts in the language of physician advocacy that affect the discourse of health advocacy and expectations placed on physicians and trainees. Being explicit about expectations of the medical profession and individual practitioners may require renewed examination of societal needs. Although this study uses the C an MEDS role of H ealth A dvocate as a specific example, it has implications for the conceptualisation of health advocacy in medicine and medical education globally.

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