Underwater Hotel Attachment, Experiential Service Outcomes, Experiential Relationship Investment and Intention to Stay

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Abstract
This paper explores the relationships between underwater hotel attachment, experiential service outcomes, experiential relationship investment and intention to stay. To test the model, empirical data was collected from 515 tourists at one underwater hotel in Dubai in the United Arab Emirates. The analysis results contribute to the services marketing theory by providing additional insights into the dimensions of underwater hotel attachment, the dimensions of experiential service outcomes, experiential relationship investment and intention to stay. The results of this study will also assist underwater hotel management in developing and implementing market-oriented service strategies to increase the dimensions of underwater hotel attachment, the dimensions of experiential service outcomes and experiential relationship investment and create intentions to stay. The theoretical and managerial implications of these results are discussed.

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