Corporate social responsibility: a case study of the top ten global retailers

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Abstract
Purpose – This paper aims to offer a preliminary case study exploration of the corporate social responsibility issues being addressed and reported by the top ten global retailers. Design/methodology/approach – The paper begins with a short discussion of the characteristics and origins of CSR and this is followed by an illustrative examination of the CSR issue publicly reported by the top ten global retailers. The paper draws its empirical material from the CSR reports and information posted on the Worldwide web by these retailers. Findings – The findings reveal that each of the retailers has its own approach to CSR and that there are substantial variations in the nature and the extent of reporting. More specifically the paper focuses upon four sets of CSR issues, namely those relating to the environment; the marketplace; the workplace; and the community, and on the measurement of CSR performance. Research limitations/implications – Retailers are paying growing attention to CSR and the case study suggests a number of fertile grounds for future enquiry and research. That said, the current case is a preliminary exploration of CSR issues as reported on the Worldwide web and more in-depth work will be needed before more definitive conclusions can be drawn. Originality/value – The paper provides an accessible review of the CSR issues and agendas being reported by the top ten global retailers and as such it will interest academics and those working in management positions within the retail industry.

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