Attribute Evaluability and the Range Effect

Authors:

CYCatherine W. M. Yeung
Catherine W. M. Yeung
DSDilip Soman
Dilip Soman

Publisher website

1 December 2005

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 32 (3) , 363-369
DOI:10.1086/497547

Abstract

We examine situations in which (a) consumers choose between options that vary on two attributes that are different in their evaluability and (b) the

Keywords