Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy
Authors:
- Ashlee HumphreysAHAshlee Humphreys
- Kathryn A. LatourKLKathryn A. Latour
- 1 December 2013
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 40 (4) , 773-795
Abstract
No abstract availableThis publication has 59 references indexed in Scilit:
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