A Decision Theoretic and Prototype Conceptualization of Possible Selves: Implications for the Prediction of Risk Behavior

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Abstract
The present study explores a new framework for conceptualizing possible selves for the prediction of behavior. The framework uses decision theory, attitude theory, and classic expectancy‐value models. The focus is on using possible‐self constructs that (a) correspond to behavioral alternatives, (b) focus on self dimensions directly tied to the behavioral criterion, and (c) use expectancy‐value constructs to assess the core features of a given possible self‐dimension. A study of 305 college students was undertaken to predict alcohol use from possible self constructs using the framework. Results affirmed the utility of the approach, showing that possible‐self constructs predicted behavior over and above current self‐image and constructs in the Theory of Planned Behavior. Possible‐self constructs associated with negative attributes of both binge drinkers and nonbinge drinkers were predictive of behavior.

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