Embracing falsity through the metaverse: The case of synthetic customer experiences
Authors:
- Maja Golf-PapezMGMaja Golf-Papez
- Jonas HellerJHJonas Heller
- Tim HilkenTHTim Hilken
- Mathew ChylinskiMCMathew Chylinski
- Ko de RuyterKRKo de Ruyter
- Debbie I. KeelingDKDebbie I. Keeling
- Dominik MahrDMDominik Mahr
Top Cited Papers
Open Access
- 2 August 2022
- journal article
- research article
- Published by Elsevier in Business Horizons
- Vol. 65 (6) , 739-749
Abstract
No abstract availableKeywords
This publication has 19 references indexed in Scilit:
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