Embracing falsity through the metaverse: The case of synthetic customer experiences

Authors:
  • MGMaja Golf-Papez
    Maja Golf-Papez
  • JHJonas Heller
    Jonas Heller
  • THTim Hilken
    Tim Hilken
  • MCMathew Chylinski
    Mathew Chylinski
  • KRKo de Ruyter
    Ko de Ruyter
  • DKDebbie I. Keeling
    Debbie I. Keeling
  • DMDominik Mahr
    Dominik Mahr

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