Enhancing consumer trust through sharia-compliant system quality in halal e-commerce platforms: A case study

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Abstract
This study examined the system quality requirements of halal e-commerce platforms from a Sharia compliance perspective. Utilizing a qualitative approach, in-depth interviews were conducted with key stakeholders from two Malaysian halal e-commerce platforms. Thematic analysis revealed three key system quality criteria: user-friendliness, website quality, and system adaptability. The study highlights the necessity of quality management practices that align with Islamic principles to foster consumer trust and enhance the online shopping experience. Findings emphasize the importance of incorporating technological advancements, such as mobile apps and blockchain, to enhance transparency and streamline operations in halal e-commerce. The findings highlighted the need for halal e-commerce platforms to integrate quality management practices that align with Sharia requirements to meet the growing demand for halal products in the global market. Additionally, the findings of this research provide valuable recommendations for e-commerce stakeholders, policymakers, and halal business owners to strengthen system quality and enhance market competitiveness in the halal digital economy.

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