A new measure of traditional values across cultures: China and Russia compared

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Abstract
A new measure of adherence to traditional values was created with the objective of facilitating research within and across cultures and nations. The measure was tested in China (N = 321) and Russia (N = 314) and factor analysis of the data revealed two subscales named Personal Traditional Values (10 items) and Public Traditional Values (6 items). Empirical psychometric testing of the overall 16-item measure and the two subscales strongly supported the validity and reliability of all three measures. Means comparisons conducted to assess how well the measures could be used for cross-cultural comparisons revealed the Russians somewhat more than the Chinese living by traditional values overall, both nations about equal on living according to traditional values in their personal lives, and the Russians significantly more inclined to abide by traditional values in public. Also tested were several social and psychological variables as theoretical predictors of living by traditional values, and Life Satisfaction was tested as a possible correlate of living according to traditional values. Regression analyses on the combined data confirmed that Family Emotional Support, Conscientiousness, Collectivism, and Age were all significant positive predictors of living by traditional values. Additional regressions also found some unique predictors for each nation. These findings and the results of the parametric tests support the use of the new scales for measuring traditional values both within and across cultures.

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