Public Relations
Authors:
- 8 March 2017
- book chapter
- Published by Wiley
- p. 1-18
Abstract
Public relations – both as a scholarly domain and as professional practice – is involved with ways to understand, inform, and intervene to adjust relationships between ideas, individuals, groups, and societies. As an interdisciplinary field, it seeks to influence the building, maintenance, and restoration of reputation through such methods as public affairs and issue management, risk and crisis communication, community building and corporate social responsibility, and rhetorical advocacy, thereby attempting to contribute to organizations and society at large. Looking to the future, public relations scholarship is evolving from its relatively restricted geographical beginnings in a few Western regions to a more robust and diverse global effort.Keywords
This publication has 22 references indexed in Scilit:
- Expanding the Bridge, Minimizing the GapsManagement Communication Quarterly, 2013
- Organizational Rhetoric: A Subject of Interest(s)Management Communication Quarterly, 2011
- Bridging Corporate and Organizational Communication: Review, Development and a Look to the FutureManagement Communication Quarterly, 2010
- Removing the Spin: Toward a New Theory of Public Relations HistoryJournalism & Communication Monographs, 2009
- The Processes of DialogueManagement Communication Quarterly, 2006
- What should public relations theory do, practically speaking?Journal of Communication Management, 2006
- Observation and Measurement of Two Dimensions of Organizational Culture and Their Relationship to Public RelationsJournal of Public Relations Research, 1996
- Newspaper Editors' Perceptions of Public Relations: How Business, News, and Sports Editors DifferJournal of Public Relations Research, 1993
- Advancement for public relations role modelsPublic Relations Review, 1986
- The Engineering of ConsentThe Annals of the American Academy of Political and Social Science, 1947