Biophilia and visual preference for Chinese vernacular windows: an investigation into shape

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Abstract
This study conducted a psychological experiment to test if there are differences of visual preference between 18 Chinese vernacular windows, and which biophilic factors can substantially affect the preference. The experiment recruited 95 Chinese adults to rate images of these windows on three biophilic qualities (perceived shape complexity, biomorphic form, fascination) and the visual preference. To summarize, the achieved results exposed some interesting findings. 1) Effects of window shapes on visual preference were significant, whereas geometric properties of these windows, such as the ratio of height-to-width and compactness, cannot deliver significant impact on the preference. 2) The visual preference for these windows with both urban and nature views was positively correlated with the three biophilic factors. 3) There was no association between perceived shape complexity and visual preference of windows without any views. 4) Apart from the rectangular window, the visual preference for these windows received no significant effects from the view.
Funding Information
  • National Natural Science Foundation of China (51808023)

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