The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
Authors:
- Anthony D. MiyazakiAMAnthony D. Miyazaki
- Dhruv GrewalDGDhruv Grewal
- Ronald C. GoodsteinRGRonald C. Goodstein
Top Cited Papers
- 1 June 2005
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 32 (1) , 146-153
Abstract
Building on past research, this article illustrates when a price-quality relationship holds in the presence of multiple extrinsic cues. When intrinsiKeywords
This publication has 23 references indexed in Scilit:
- How Prevalent Is the Negativity Effect in Consumer Environments?Journal of Consumer Research, 2002
- The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1Journal of Consumer Research, 2001
- Price and Brand Name As Indicators of Quality Dimensions for Consumer DurablesJournal of the Academy of Marketing Science, 2000
- The Effect of Discount Frequency and Depth on Consumer Price JudgmentsJournal of Consumer Research, 1999
- The Impact of Advertising Positioning Strategies on Consumer Price SensitivityJournal of Marketing Research, 1998
- Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product QualityJournal of Marketing, 1994
- A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?Journal of Consumer Research, 1993
- Effects of Price, Brand, and Store Information on Buyers' Product EvaluationsJournal of Marketing Research, 1991
- Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity PerspectiveJournal of Consumer Research, 1991
- Averaging versus adding as a stimulus-combination rule in impression formation.Journal of Experimental Psychology, 1965